Tuesday, June 3, 2008

not very professional domain name practice

On the radio this morning I heard an ad for Fiat vans. At its end the voice over advised listeners to go to 'fiatprofessional.co.uk'. OK so far, special mini-site for an ad, that's good. My problem is this:

When I was at school there were certain words that the teachers used in spelling tests because they were tricky. Things like; achieved, successful and ... professional. With this word it is an issue of how many Fs and Ss there are. Naturally, being the smart chap that I am, I can spell 'professional' [thank you, grammar school education], so I typed in the domain and got this page:
However, professional is a tricky word - so I tried the obvious misspellings, and this is what turned up:
So here's the thing: Considering how much this entire ad campaign must have cost, registering these three would have been a drop in the ocean [less than 50 GB pounds]. They could all have been redirected to the 'proper' site so that anyone who did misspell the word found themselves on the right page. That is reason one for registering those domains. Reason two is to stop any nefarious folk registering them and putting other sites on those names - sites that might not be complimentary to the brand.

On the plus side, fiatprofessional.com takes you to a 'global' page where you can select 'your' country [but, oh yes, misspellings on the .com haven't been registered either].

I've got more advice on registering the right domain name on my web site.

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