Monday, June 23, 2008

Duke of URLs?

I was just checking up on what some of my employer's competitors were up to, and clicked on this ad from the University of Liverpool:
Clicking on the link gave me this landing page:Which is not a good example of a landing page [but that's another subject] - so I checked the URL to see if there had been a mix-up, and this is the URL of that landing page:

Yep - that's an incedible 439 characters. Seems a tad excessive to me.

Not only that, but I didn't want to fill in the form to continue [hello web designers at Liverpool Uni, ever heard of the sales funnel and/or persuasive architecture?] so I deleted everything in the URL with the exception of and pressed 'enter' and was presented with the same page, only with a [mercifully] shorter URL of:;jsessionid=Uy0x5NBHrl2E9EIQOuVLfQ**.app2-all2?redirected=Index&

So it would seem that the 'questionnaire' page is actually the 'home' page of Liverpool University's online degree web site. Hmmmmm, nice.

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