Duke of URLs?

I was just checking up on what some of my employer's competitors were up to, and clicked on this ad from the University of Liverpool:
Clicking on the link gave me this landing page:Which is not a good example of a landing page [but that's another subject] - so I checked the URL to see if there had been a mix-up, and this is the URL of that landing page:

http://www.liverpoolonlinedegrees.co.uk/2/prequal2.jsp?&CCID=8554203049143&QTR=ZZf20050707102342Za8554Zg171Zw0Zm0Zc20
3049143Zs3086ZZ&CLK=472080623020320922&ac=003&ai=96FFA7F4C34F96456D2BDD3DCDA37C44438920C9&ad=727690405&sp=&fb
=masters%20degree%20online&redirected=Index&CLK=472080623020320922&CCID=8554203049143&QTR=ZZf200507071023
42Za8554Zg171Zw0Zm0Zc203049143Zs3086ZZ&ZN=ref&ZV=ZZf20050707102342Za8554Zg171Zw0Zm0Zc203049143Zs3086ZZ&KY_T=

Yep - that's an incedible 439 characters. Seems a tad excessive to me.

Not only that, but I didn't want to fill in the form to continue [hello web designers at Liverpool Uni, ever heard of the sales funnel and/or persuasive architecture?] so I deleted everything in the URL with the exception of http://www.liverpoolonlinedegrees.co.uk and pressed 'enter' and was presented with the same page, only with a [mercifully] shorter URL of:

http://www.liverpoolonlinedegrees.co.uk/2/prequal2.jsp;jsessionid=Uy0x5NBHrl2E9EIQOuVLfQ**.app2-all2?redirected=Index&
CLK=0&CCID=&QTR=&ZN=&ZV=&KY_T=

So it would seem that the 'questionnaire' page is actually the 'home' page of Liverpool University's online degree web site. Hmmmmm, nice.