Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Sunday, August 3, 2008

preaching - but not practicing

Whether or not this email constitutes spam is not the point of this posting - nor is the issue of the organiztion's name [rip2it] being different from its domain name [riptwoit.com]. No, this is say to Armand Morin and his agants that if you are trying to sell places on an e-marketing seminar then you should really practice it properly when sending emails [though the spam and domain name issues are also aspects of e-marketing]. Yup, the technology will put the recipient's name in the greeting - but make sure you tell it to do so.

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