Saturday, January 17, 2009

PPC landing page waste

I was looking to hire a car, so I searched on "car hire Sunderland" and got these 'sponsored ads' on Google.
So I clicked on the top listing [yes, the one that cost the advertiser the most] and arrived on this landing page:
What a waste of my time and the advertiser's money. This wasn't a landing page for car hire in Sunderland - it wasn't even for car hire in Great Britain. Needless to say, I didn't bother filling the details for a quote - and I booked the rental with another company.

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