good typo practice

I wrote about SEO for misspelled words in this entry: spelling and typo opportunists - well here is an example of good practice.

For reasons known only to itself, my laptop was playing with the 'number-lock' facility, so when I pressed the 'o' key, I was getting a '6'. I noticed this whilst searching for the Ford website - and look at the SERP I got on Google:
Yep, those clever Ford marketers had realised that this might be an error made by searchers, and had bought the keyword 'f6rd' - well done, full marks.