Thursday, November 20, 2008

spelling and typo opportunists

It is common practice to register domain names that are similar to those of popular websites or well-known brands in the hope that bad spellers or fat-finger typists might arrive at a site in error. Here are a couple of examples I have come across:

The first is pretty blatant - see how searching on "wasyjet" instead of "easyjet" turns out in the SERP
This one is a bit puzzling. It is the website on the miss-spelt name of a German car manufacturer:
I find this odd because I would expect the Volkswagen-audi Group to frown upon this practice, and yet the guilty party is a Volkswagen distributer.
[PS, don't ask how I managed to land on the volkswagon.co.uk site]

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