Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Sunday, November 16, 2008

Friends re-advertising?

I've been with Friends Reunited for some time, and so get regular emails from them promoting something or other. This one arrived today:Now call me cynical [because I am], but are any of my friends from 40 years ago likely to remember my birthday and so search on it? And if they know my postcode they know where I live, and so are hardly likely to have lost touch.

Or is it more likely that FU want to build my profile so that they can use that information in their advertising?

I'm going for the latter - which I don't really mind, but they should be up-front about what they are doing.

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