Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Friday, November 14, 2008

the key to email marketing ...

... is to make the message relevant to the receiver. This one landed in my in-box this morning:Yes, I do have an MBNA credit card. Yes, I did [I think] agree to accept emails. BUT ...

... I don't have an outstanding balance, so this competition is of no interest to me whatsoever.

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