Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com
Showing posts with label wasyjet. Show all posts
Showing posts with label wasyjet. Show all posts

Thursday, November 20, 2008

spelling and typo opportunists

It is common practice to register domain names that are similar to those of popular websites or well-known brands in the hope that bad spellers or fat-finger typists might arrive at a site in error. Here are a couple of examples I have come across:

The first is pretty blatant - see how searching on "wasyjet" instead of "easyjet" turns out in the SERP
This one is a bit puzzling. It is the website on the miss-spelt name of a German car manufacturer:
I find this odd because I would expect the Volkswagen-audi Group to frown upon this practice, and yet the guilty party is a Volkswagen distributer.
[PS, don't ask how I managed to land on the volkswagon.co.uk site]