Sunday, June 7, 2009

hello accounts ... have you met e-marketing?

This email landed in my in-box the other day.
Good idea, green and all that stuff - indeed, I've signed up for similar schemes with other services. But here's the problem:

Just the day before I received a letter [yes, paper] saying that MBNA were closing my account. A distinct lack of joined-up thinking.

And if you are thinking I'm a bad credit risk - they closed it because I haven't used the card for over two years. As I recall I left it 81p in credit to annoy them after an incident where they added on a load of interest because one [yes, one] payment got caught up in the Christmas 'Bank Holiday' season and was a day late.

You will also note this is not the first time I've featured MBNA on this blog, see: the key to email marketing ...

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