One of the key issues in online advertising is making sure that when the customer clicks on the ad they are taken to a landing page that plays its part in the sales funnel that will - eventually - lead to a sale. Remember that any click on the ad will cost the advertiser money - so take a look at this ad from GQ magazine that appeared on one of my web pages:
Now take a look at the web page that anyone clicking on that ad was taken to. You will notice that there is nothing about a restaurant guide for anywhere in the world, never mind in Athens.
OK, so there was a link the size of the 'taste news' below the fold of the web page that appeared - but it was a restaurant review, not restaurant guide.
All in all, a perfect example of poor Internet marketing.
Now take a look at the web page that anyone clicking on that ad was taken to. You will notice that there is nothing about a restaurant guide for anywhere in the world, never mind in Athens.
OK, so there was a link the size of the 'taste news' below the fold of the web page that appeared - but it was a restaurant review, not restaurant guide.All in all, a perfect example of poor Internet marketing.
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