Saturday, June 27, 2009

ad landing page - how not to do it

One of the key issues in online advertising is making sure that when the customer clicks on the ad they are taken to a landing page that plays its part in the sales funnel that will - eventually - lead to a sale. Remember that any click on the ad will cost the advertiser money - so take a look at this ad from GQ magazine that appeared on one of my web pages:

Now take a look at the web page that anyone clicking on that ad was taken to. You will notice that there is nothing about a restaurant guide for anywhere in the world, never mind in Athens.OK, so there was a link the size of the 'taste news' below the fold of the web page that appeared - but it was a restaurant review, not restaurant guide.

All in all, a perfect example of poor Internet marketing.

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