Friday, March 26, 2010

come and collect it for free

As a shop, I like Debenhams - there aren't many of the old 'department' stores still around. However, I think someone got this promotional message wrong:
Yep ... if I use my own car [and petrol] delivery - or is that collection - is free. Yes I realise they are referring to delivery to your local store, but surely they will put the goods into their [highly efficient] distribution system rather than using a third-party carrier. Why promote it as free delivery - other retailers [all of them?] refer to this as 'click and collect'.

Footnote: I may be wrong on the last sentence - March 2010 saw Halfords also launch its 'free delivery to store' option. I wonder if customers will consider this to be 'free delivery' - or see it along the same lines as me?

1 comment:

  1. I think its a way of catching customers attention but in reality different.It is either free delivery or not!

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