Wednesday, July 1, 2015

A slip up from Amazon

Usually an example of good practice, Amazon got this wrong. I received an email from them - no problem with this, in moderation it is sound marketing ...

However, check out the price - it's in dollars. Suspicious, I clicked on the 'learn more' link, and was taken to the US site -  where I can't make a purchase. 

Of course, if I wanted to buy the product I could cut and paste the title into the .co.uk website and buy it there - but that is not a good buyer experience.

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