Tuesday, April 21, 2009

informality pays dues

I always advise organizations to match their web presence to the ethos, style or character of the organization - and here is a good example. Acre Resources is a recruitment firm specialising in CSR, Sustainability, Climate Change and Environment. As befitting a company in that industry, they adopt an informal approach to the way they go about their business - which is reflected in their website's design.
I particularly like the 'meet the team' page on which staff are represented not by their pictures or avtars, but 'jelly babies', clicking on each figure brings up the bios of the various staff. Nice touch.

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