Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Wednesday, May 26, 2010

localized ads on the Internet

I was listening to Spotify whilst working in my office at home. As I'm a cheapskate I have the free version - which has verbal ads every few tracks. And then - between 'The Wind Cries Mary' and 'Voodoo Child' - on came an ad recruiting staff for a Barclays call centre 'here in Sunderland'. Nice. Pretty basic IP recognition ... but still good.

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