Sunday, February 27, 2011

even for free - it's poor value

I was doing some research into integrated marketing and wanted to check the claim of offline ads against the advertiser's online offerings, and found myself on the website of - so I decided to take up their offer of a free valuation of my car. But found myself stuck at this point:

You see, the system allowed me to select my car as being in a group made from '04 onwards, but then limited the exact year to '08 or '09 - mine was registered in 2004.

When I checked, there was another option before this page for my specific car, so in part is was my fault - but why did the system allow me to choose this option when it clearly isn't an option. As it was, I could choose the correct option because I knew the bhp of my car - I wonder how many other people would have been able to do so? [I suspect many don't even know bhp stands for 'brake horse power'].

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