Ironically, I came across this at the end of a week when I was delivering sessions on online advertising - which, of course, includes landing pages. I was looking for a small netbook, and came across this ad - note that I was searching on Google.co.uk:
Rather bizarrely, clicking on that ad took me to an American web page. I suspect it was a glitch somewhere along the line, but still one that shouldn't happen.
And then only a couple of days later I received an email from Amazon, promoting their new Kindle book reader
...and when I opened the email I got this - note the price
... and when I clicked on the link in the email I got this page
Ho hum. It seem that even one of the best in the business get it wrong sometimes.
Ho hum. It seem that even one of the best in the business get it wrong sometimes.
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