Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Thursday, January 12, 2012

no news is bad news

Here's another entry where I am criticising an organization that does some good work - but lets itself down on its website. This is their 'media center' page:
I tell my students [and I say so in my book] that you should not have any element of your website that depends on being frequently updating if you do not have either the news or the commitment / resources to keep it up-to-date [the same applies to any and all aspects of social media]. 

What makes this worse is that it is the media page of a media company.

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