Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Monday, December 28, 2015

Gender issues?

So I've been looking on ebay for a travel bag that I can take in a Ryanair cabin - don't get me started on how Ryanair's permitted size is a couple of centimetres smaller than the size of bag allowed on other airlines, as in: the bag I have taken around the world in the cabin of 'proper' airlines. 

However, that is not the purpose of this story. Because of my searches on ebay, that company 'targeted' me for other products. Well ... I say 'targeted', but really I mean 'fired off some very loose shots in my general direction'. 

This is what I got when I clicked on an ebay 'Pre-Loved Bags for Him' ad. 


Even two of the bags I've not hi-lighted seem to be rather feminine - though this is likely due to another bug-bear of mine: ebay advertisers scatter-gunning key terms for searches [a scatter gun is the opposite of a rifle, as in 'not targeted']. 

And while I'm on the subject of selling on ebay - I can't be the only person looking for bags that are allowed in aircraft cabins, so including the dimensions in the description is a bit on the important side. And to the seller of a bag I was willing to pay £100 for if it was the 'right' size ... ignoring two requests from me for its dimensions has cost you a potential sale. 

Ho hum 

Oh, a footnote to this is I eventually found a suitable bage at a reasonable price ... in a shop, that is; a retail outlet in a physical building where I was able to pick up and measure the bag prior to purchase.

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