Friday, September 1, 2017

Bribing reviewers

In my classes I have an exercise to identify legitimate ways of 'encouraging' customers to leave reviews.

This is not such a case.
It is an attempt to bribe customers to leave 5-star reviews. Long term; it is not good practice and it will come back to bite any organization who uses it.

Note: I deleted the name of the company - and am I the only one who thinks that this looks like a template for this message which each organization can add its own details? If so, who provided the template ... surely not eBay or Amazon?

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