Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com
Showing posts with label blues boy dan owen. Show all posts
Showing posts with label blues boy dan owen. Show all posts

Sunday, April 28, 2013

getting your act together...

On the Andrew Marr show this morning was a singer I had never heard of - and as I liked his sound I looked him up on Google. Dan Owen's stage name is 'Blues Boy Dan' - and a search brought up website, Facebook page and Twitter presence. The latter seems to be Dan's communication of choice, with plenty of entries. Similarly, Facebook has consistent updates. The website however - and it is top of the SERP - showed signs of neglect. I had thought that I would like to see him live, so I went to the 'gigs' page and got this.
 
Yep, no gigs after December 2012. Given that he was on the BBC to plug his new single, I thought this odd. So I went back to the social media sites, and sure enough there was a link to 'live' page. Well, let's ignore the fact that the link  went to a dead page as I clicked on the 'live' link which took me to a page called 'gig'. But hold on, I thought, this is different to the previous gigs page [shown above].
 
I then realised that I was now on www.bluesboydanowen and the previous site was www.bluesboydan.co.uk. Hmmm, I thought - 'fansite'? But no, both seemed to be 'official'. You cannot look up ownership details of .co.uk domains [it's a Data Protection Act thing] - but the .com is owned by Contact Privacy Inc of Toronto, Canada - a company that registers sites for folk who wish to protect their privacy.
 
All in all then, no great mystery or problem with the domains and sites. I would suspect the .co.uk was an early effort from Dan's management - or even him - as it is on a self-build hosting site. I also suspect that as he has become more well known Dan has taken on a manager or agent who has organized the new .com site.
 
So here's my issue. Dan is obviously a great talent. His management may know their way around the music business - but they don't know much about SEO as the redundant .co.uk is top of the SERP and the .com nowhere. Is it  that big a deal? Probably not, the guy's going to be a success anyway - but I just like to see things done right. In this case, it is just as easy as getting it wrong.