Thursday, May 24, 2007

bad content-and-online-reputation-management practice

I am signed up to the Bowen Craggs best practice newsletter [you should be too] - and I came across this article last week. I'll not repeat it all - that is not the reason for me covering it here - but essentially it identifies poor content management on P & G's. My point - and I have waited a full week - is that the errors are still on the site. Yep, that's a company recognized as one of the best at marketing in the world and not only do they not get their web site content right in the first place, but they're not running any kind of online reputation management software that would have picked up the Bowen Craggs article. I'll go a stage further, why isn't someone at P & G subscribed to the newsletter just in case one of their [many] sites appears in it?

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