Friday, January 18, 2008

excellent 404 practice

Custom-made 404 messages are rare - and that's a shame. Whether it's your fault because you've removed a page [and it's still listed on a search engine or it's a link on a seldom-used page], or the user has typed the wrong URL into their browser, the [often techie-written] default message does nothing in marketing terms. This one, from Apple, effectively helps you find what you're looking for - and the tone [hmm ... ] is informal. Nice one.

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