These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Tuesday, January 8, 2008

poor geography

Doing some research for an assignment [setting it, not answering it] I searched on Google for 'five star hotel Newcastle'. Number two on the listings was this one from Best Loved hotels.

However, Newcastle-upon-Tyne is in Tyne and Wear, not County Durham.

Furthermore - and it hits a raw nerve up in this part of the UK - Seaham Hall Hotel is in Seaham (in County Durham) which is much closer to
Sunderland than Newcastle.

Local rivalries apart, for the casual hotel-seeker, this ad give the allusion that the featured hotel is in Newcastle - when in fact it is located about 20 miles away.

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