Doing some research for an assignment [setting it, not answering it] I searched on Google for 'five star hotel Newcastle'. Number two on the listings was this one from Best Loved hotels.
However, Newcastle-upon-Tyne is in Tyne and Wear, not County Durham.
Furthermore - and it hits a raw nerve up in this part of the UK - Seaham Hall Hotel is in Seaham (in County Durham) which is much closer to Sunderland than Newcastle.
Local rivalries apart, for the casual hotel-seeker, this ad give the allusion that the featured hotel is in Newcastle - when in fact it is located about 20 miles away.

Furthermore - and it hits a raw nerve up in this part of the UK - Seaham Hall Hotel is in Seaham (in County Durham) which is much closer to Sunderland than Newcastle.
Local rivalries apart, for the casual hotel-seeker, this ad give the allusion that the featured hotel is in Newcastle - when in fact it is located about 20 miles away.