In the UK, a July 2025 Which? investigation found that 67 per cent of skincare items purchased on Amazon, Tik Tok Shop, eBay and Vinted were counterfeit. Hmmmm ... two things: [i] buyers beware, bargain prices are rarely bargains, and [ii] the websites don't seem too bothered.
Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊
Wednesday, November 12, 2025
Monday, November 10, 2025
Saturday, November 8, 2025
What, subscribe again?
This seems to be a common occurrence that should [I would have thought] be easy to address. I clicked on a link from a subscribed email to reach this web page - so why the subscribe box?
Thursday, November 6, 2025
a bit late ... deliberate, bad timing or just thoughtless?
Tuesday, November 4, 2025
some choice ...
On this site you have the choice of accepting cookies ... or continue on the site, and accept the cookies. I expected better from Harvard Business School.
Sunday, November 2, 2025
mixed message
This cookies warning looks good - until you read that you can reject all cookies ... which would be good if only there was a 'reject' button.
Thursday, October 30, 2025
Friday, October 24, 2025
someone paid for this/these
The search was for "Kingsway Hotel Cleethorpes" and the first two listings were ads.
[1] There is an argument that no organization should pay for an ad when the search is for its brand name, but then in the days of more ads and zero clicks maybe that argument has weakened?
[2] The second advertiser has paid for an ad to appear on the SERP for "Kingsway Hotel Cleethorpes" ... when they don't even have a hotel anywhere in Cleethorpes. Hmmmmmm.
Tuesday, October 14, 2025
someone paid for this ...
I was thinking I could use a small flask, so I searched on Google for "250 ml flask" ... and none of the sponsored returns [adverts] featured a 250 ml flask. In other words, those [dim] folks had paid for the key word "flask" thinking - I assume - that I would see a 500 ml flask think 'that will do'. Sometimes I despair.







