Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Wednesday, November 12, 2025

skinned?

In the UK, a July 2025 Which? investigation found that 67 per cent of skincare items purchased on Amazon, Tik Tok Shop, eBay and Vinted were counterfeit. Hmmmm ... two things: [i] buyers beware, bargain prices are rarely bargains, and [ii] the websites don't seem too bothered.

Monday, November 10, 2025

Perhaps these folk can afford to waste ad money?

I wish I was in the correct demographic for this one ... 



Saturday, November 8, 2025

What, subscribe again?

 This seems to be a common occurrence that should [I would have thought] be easy to address. I clicked on a link from a subscribed email to reach this web page - so why the subscribe box?



Thursday, November 6, 2025

a bit late ... deliberate, bad timing or just thoughtless?

 So yesterday I booked a room with Premier Inn ... and this morning I received this in my email.😒



Tuesday, November 4, 2025

someone paid for this ...

 A driving test theory app - for someone who's had a driving licence for more than 50 years 🤔




some choice ...

 On this site you have the choice of accepting cookies ... or continue on the site, and accept the cookies. I expected better from Harvard Business School.



Sunday, November 2, 2025

mixed message

 This cookies warning looks good - until you read that you can reject all cookies  ... which would be good if only there was a 'reject' button.



Thursday, October 30, 2025

They should all be like this

 An excellent example of a cookie notice ...

[from eastridingcoastandcountryside.co.uk]

Friday, October 24, 2025

someone paid for this/these

 The search was for "Kingsway Hotel Cleethorpes" and the first two listings were ads.


 
[1] There is an argument that no organization should pay for an ad when the search is for its brand name, but then in the days of more ads and  zero clicks maybe that argument has weakened? 

[2] The second advertiser has paid for an ad to appear on the SERP for "Kingsway Hotel Cleethorpes" ... when they don't even have a hotel anywhere in Cleethorpes. Hmmmmmm.

Tuesday, October 14, 2025

someone paid for this ...

 I was thinking I could use a small flask, so I searched on Google for "250 ml flask" ... and none of the sponsored  returns [adverts] featured a 250 ml flask. In other words, those [dim] folks had paid for the key word "flask" thinking - I assume - that I would see a 500 ml flask think 'that will do'.  Sometimes I despair.