Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Friday, July 16, 2010

not exactly nectar to my lips

I was signing up for a Nectar card and as part of the procedure I was - naturally - asked if I wanted to get emails with details of promotions, offers and so on. I ticked the boxes for 'no' [in itself, a questionable practice - ticking for 'yes' is more ethical] but on the last one this pop-up appeared.
Now, if you read it slowly it is not misleading - but for most people [it's a usability thing] if you tick something and a pop-up appears with 'OK' or 'cancel' as the options, clicking on 'OK' confirms your action. In this case it does the reverse. A bit sneaky you Nectar people.

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