Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com
Showing posts with label nectar online registration. Show all posts
Showing posts with label nectar online registration. Show all posts

Friday, July 16, 2010

not exactly nectar to my lips

I was signing up for a Nectar card and as part of the procedure I was - naturally - asked if I wanted to get emails with details of promotions, offers and so on. I ticked the boxes for 'no' [in itself, a questionable practice - ticking for 'yes' is more ethical] but on the last one this pop-up appeared.
Now, if you read it slowly it is not misleading - but for most people [it's a usability thing] if you tick something and a pop-up appears with 'OK' or 'cancel' as the options, clicking on 'OK' confirms your action. In this case it does the reverse. A bit sneaky you Nectar people.