I wanted a mains charger for my sat nave system - and so put the relevant term into Google. Top of the ads was one from chargers4u.co.uk - which means they had bid most to be there. So I clicked on that link and was taken to the site - see below ...
£2.99 seemed to a fair price, so I thought I would order one. However, when I had added the order to my basket I clicked on the 'delivery and account information', but guess what? They wanted my delivery and account information - there was nothing about how much the delivery was going to cost me. And to get that information I would have to complete the form shown below.
So I went to ebay where I bought the same product for £2.49 including delivery.
I would file this example under 'there is still work for me'. Good e-commerce sites gave up on this prcatice years ago - if, indeed, they ever started to doing it. I was telling organizations about telling customers the full cost of products in 1997. And yet companies still do it. Ho hum ...
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