Friday, March 1, 2013

can you hear me on the radio?

Another example of a lack of joined up thinking I'm afraid. It is an age thing, but I am a big fan of Smooth Radio's 'Smooth 70s' station. Yep, it's just music from the the best decade for music. So anyway, I was listening to Smooth 70s on my PC and on came an add for downloading the iPhone app for Smooth 70s. So I fired up the iPhone, went to the app store and put "smooth 70s" into the search facility, and got only three results ...
... neither of which are for Smooth Radio's 'Smooth 70s' app.
I did a number of other searchers based on 'smooth', '70s' and 'radio' and still couldn't find the app that I had heard advertised. Ho hum - at least they won't have paid for their own advert [though there would be an opportunity cost. Business students; if you don't know what opportunity cost is, you should do ... look it up now].

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