Wednesday, December 28, 2016

Put a little more heart into this advertising

I have a reasonably healthy lifestyle and so I’m not really the target for health campaigns – but on the BBC this morning there was a piece from the British Heart Foundation (BHF) that mentioned an app to track how far you walk each day. Well, I walk quite a lot and have thought of such an app many times, so this was a prompt to check out the BHF’s.

So I typed “walking app” into Google – and top of the adverts was one for the BHF walking app. Its header said ‘free walking app’, so-far-so-good for BHF’s digital marketers.

But when I clicked on the link [for which the BHF will have to pay] I got this ...

 Oh dear; hero to zero in one click.

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