Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Tuesday, October 14, 2025

someone paid for this ...

 I was thinking I could use a small flask, so I searched on Google for "250 ml flask" ... and none of the sponsored  returns [adverts] featured a 250 ml flask. In other words, those [dim] folks had paid for the key word "flask" thinking - I assume - that I would see a 500 ml flask think 'that will do'.  Sometimes I despair.

Monday, October 13, 2025

PC, tablet and phone use

 This image is part of an article on B2B sales to schools - but the reason I've included it is that  [according to this] '... 90% of K12 students use computers or tablets in school and nearly half at home'. 


What? Only half of students use computers or tablets at home? Does this mean they use phones? I hope so or they're missing out in their education. 

Doh!

 When the web designer can't get the page spacing right [it's not rocket science]



Friday, October 3, 2025

web page of no return

 We've all been there, you click on a link but the website requires you to pay or see adverts - but this is what I got on my ipad for inews.co.uk. Yep, this is the whole screen .. leaving no way to get off the page without closing the window. 



Snap up one of these bargains before they're gone