The search was for "Kingsway Hotel Cleethorpes" and the first two listings were ads.
[1] There is an argument that no organization should pay for an ad when the search is for its brand name, but then in the days of more ads and zero clicks maybe that argument has weakened?
[2] The second advertiser has paid for an ad to appear on the SERP for "Kingsway Hotel Cleethorpes" ... when they don't even have a hotel anywhere in Cleethorpes. Hmmmmmm.
No comments:
Post a Comment