Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Friday, November 28, 2025

really?

 I came across this artificial intelligence company [it's been hi-lighted in a number of media outlets]. 

1    Take a look at the service offered as featured on the website's home page.

2    See if you can come up with a legitimate [some might say 'legal'] use of this product. 

 In case the image is too small for you to read the text, I've typed it out below.


'The doublespeed TERMINAL allows you to orchestrate actions on thousands of social accounts through bulk content creation and deployment.'

'Our deployment layer mimic natural interaction on physical devices to get our content to appear human to the algorithims*'.

Our system analyzes what works to make the content smarter over time. The best performing content becomes the training data for what comes next.

*Yes, they did spell this wrong ...  given the organization is all about the use of algorithms and content development, that's a pretty telling mistake.

Thursday, November 27, 2025

who gains?

This morning I accidentally 'clicked' on an ad whilst scrolling down X on my ipad. It's something I do quite often on my iphone as well. Made me wonder just how many ad clicks are not deliberate - and what that does to any data gleaned from those ads. And who pays whom?

Wednesday, November 26, 2025

does this add up

 I was reading an article on a website I would normally recommend, but one section carried the header: 

'TikTok’s audience is overwhelmingly young: 1 in 4 TikTok users are under 25.'

Can just 25% of any group be described as 'overwhelming' - particularly as the overall population concerned probably peaks at 75 years of age, making the age group that represents 75% of total users [ie 25-75] significantly more than the overwhelming group of 25-year olds.


Tuesday, November 25, 2025

now you see it, now you don't

Going back nearly 30 years, when talking about website development I have always preached 'make the words easy to read'. It seems the message still falls on some deaf ears for the home page of this website ... 


To be fair, I should add that this is a one-off for the site. The white text is normally shown over a dark background, but in this instance the top of the background image wasn't, well ... dark.

it's funny 'cos it's true

 


Monday, November 24, 2025

it's funny because it's true

 I came across this on twitter ... if I find out who came up with it I'll add a credit to the source.



Thursday, November 20, 2025

Calling long distance

 I can't remember what I'd just bought here, but I'm guessing it was software of some kind? Whatever it was, I hope it worked - the phone number cannot be reached from outside the USA.



cookies - as good as it gets?

 a



Wednesday, November 19, 2025

cookies ... as bad as it gets?

 This site offers you no choice. As the message-footer stays on every page I'm going to assume that your computer is getting cookies from this site whether you agree or not. 

Of course there is a choice ... the back button taking visitors [and potential customers] off the site.

Tuesday, November 18, 2025

a bit late ... deliberate, bad timing or just thoughtless? Part II ... the small print version

 




the internet is not working [again]

 Couple of things on this:

I)  In the UK, there's talk of mandatory digital ID ... tricky when digital is down,

and, 

II) Forbes posted this on X which, for a time, was one of the sites that was down - and when you clicked on the link to their website ... it was down too. You couldn't make this kind of thing up 😐


Monday, November 17, 2025

D-to-someone-else-to-C

 I just read another article about a oh-so-successful 'direct-to-consumer' brand. Fair enough, it does manufacture the product [toothpaste], but it sells via - amongst other sites - Amazon. Errr ... if you sell through a third party [ie not direct from manufacturer to the customer] you are not a direct-to-consumer organization. Of course D2C is trendy and attracts investors - far more so than a retailer might. Hmmmmm😏

the kind of email you can't really complain about

 I'm a member of Adidas's 'adiclub' and I've not bought anything for a while, so I got this ... 



Friday, November 14, 2025

Any guesses?

 This ad seems to appear on my twitter feed every time I open the app ... and I still have no idea what product is being promoted.




Wednesday, November 12, 2025

skinned?

In the UK, a July 2025 Which? investigation found that 67 per cent of skincare items purchased on Amazon, Tik Tok Shop, eBay and Vinted were counterfeit. Hmmmm ... two things: [i] buyers beware, bargain prices are rarely bargains, and [ii] the websites don't seem too bothered.

Monday, November 10, 2025

Perhaps these folk can afford to waste ad money?

I wish I was in the correct demographic for this one ... 



Saturday, November 8, 2025

What, subscribe again?

 This seems to be a common occurrence that should [I would have thought] be easy to address. I clicked on a link from a subscribed email to reach this web page - so why the subscribe box?



Thursday, November 6, 2025

a bit late ... deliberate, bad timing or just thoughtless?

 So yesterday I booked a room with Premier Inn ... and this morning I received this in my email.😒



Tuesday, November 4, 2025

someone paid for this ...

 A driving test theory app - for someone who's had a driving licence for more than 50 years 🤔




some choice ...

 On this site you have the choice of accepting cookies ... or continue on the site, and accept the cookies. I expected better from Harvard Business School.



Sunday, November 2, 2025

mixed message

 This cookies warning looks good - until you read that you can reject all cookies  ... which would be good if only there was a 'reject' button.