Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Thursday, November 20, 2025

Calling long distance

 I can't remember what I'd just bought here, but I'm guessing it was software of some kind? Whatever it was, I hope it worked - the phone number cannot be reached from outside the USA.



cookies - as good as it gets?

 a



Wednesday, November 19, 2025

cookies ... as bad as it gets?

 This site offers you no choice. As the message-footer stays on every page I'm going to assume that your computer is getting cookies from this site whether you agree or not. 

Of course there is a choice ... the back button taking visitors [and potential customers] off the site.

Tuesday, November 18, 2025

a bit late ... deliberate, bad timing or just thoughtless? Part II ... the small print version

 




the internet is not working [again]

 Couple of things on this:

I)  In the UK, there's talk of mandatory digital ID ... tricky when digital is down,

and, 

II) Forbes posted this on X which, for a time, was one of the sites that was down - and when you clicked on the link to their website ... it was down too. You couldn't make this kind of thing up 😐


Monday, November 17, 2025

D-to-someone-else-to-C

 I just read another article about a oh-so-successful 'direct-to-consumer' brand. Fair enough, it does manufacture the product [toothpaste], but it sells via - amongst other sites - Amazon. Errr ... if you sell through a third party [ie not direct from manufacturer to the customer] you are not a direct-to-consumer organization. Of course D2C is trendy and attracts investors - far more so than a retailer might. Hmmmmm😏

the kind of email you can't really complain about

 I'm a member of Adidas's 'adiclub' and I've not bought anything for a while, so I got this ... 



Friday, November 14, 2025

Any guesses?

 This ad seems to appear on my twitter feed every time I open the app ... and I still have no idea what product is being promoted.




Wednesday, November 12, 2025

skinned?

In the UK, a July 2025 Which? investigation found that 67 per cent of skincare items purchased on Amazon, Tik Tok Shop, eBay and Vinted were counterfeit. Hmmmm ... two things: [i] buyers beware, bargain prices are rarely bargains, and [ii] the websites don't seem too bothered.

Monday, November 10, 2025

Perhaps these folk can afford to waste ad money?

I wish I was in the correct demographic for this one ... 



Saturday, November 8, 2025

What, subscribe again?

 This seems to be a common occurrence that should [I would have thought] be easy to address. I clicked on a link from a subscribed email to reach this web page - so why the subscribe box?



Thursday, November 6, 2025

a bit late ... deliberate, bad timing or just thoughtless?

 So yesterday I booked a room with Premier Inn ... and this morning I received this in my email.😒



Tuesday, November 4, 2025

someone paid for this ...

 A driving test theory app - for someone who's had a driving licence for more than 50 years 🤔




some choice ...

 On this site you have the choice of accepting cookies ... or continue on the site, and accept the cookies. I expected better from Harvard Business School.



Sunday, November 2, 2025

mixed message

 This cookies warning looks good - until you read that you can reject all cookies  ... which would be good if only there was a 'reject' button.