Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Wednesday, November 26, 2025

does this add up

 I was reading an article on a website I would normally recommend, but one section carried the header: 

'TikTok’s audience is overwhelmingly young: 1 in 4 TikTok users are under 25.'

Can just 25% of any group be described as 'overwhelming' - particularly as the overall population concerned probably peaks at 75 years of age, making the age group that represents 75% of total users [ie 25-75] significantly more than the overwhelming group of 25-year olds.


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