Monday, October 27, 2008

ads on your own site - noooooooooooooooo !

I was looking for a book, and came across this site. It is the web presence of a publisher - How to Books. It would seem that times are hard in the publishing world, because they have decided it is a good idea to host ads on their pages.
Oh dear, who thought that was a good idea?

Now I would accept the argument that if the ads are producing an annual income that is in four figures then perhaps it is worthwhile. However, I would still point to the damage it is doing (a) your brand image, and (b) your sales - many of the contextually-targeted ads [naturally] link to self-help books and websites, and so take potential customers away from your site and onto another. Can you imagine wal*mart/asda having ads in their shops for Tesco? No, of course not - so why do it online?

Note that hosting ads as a business model on [say] a blog or content website is perfectly acceptable. Having ads on an organizational site is not.

No comments:

Post a Comment