Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Friday, October 31, 2008

gone - but forgotten, apparently

A significant advantage that the web has over other media is the ability to have its public message changed [almost] instantly - unlike, say, the printed media. The BBC know this well and use it on their 'news' pages. So why have they forgotten the fact with regard to their published listings for up-coming shows.

One of the main news stories in the UK this week was the Brand/Ross telephone prank. By today the storm was passing after a couple of resignations and a suspension. As the presenters would not be available for tomorrow's radio show it seems odd that the Radio 2 website still lists that show on their listings.

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