Adidas: can I introduce you to segmentation ...

Forget digital. Forget programmatic. Forget artificial intelligence.

I got this ad in an email...

A) The only thing I have bought from adidas is from their 'classic' range.

B) What makes adidas think I'm in the target segment for this product anyway?

Email ... still a third class citizen

Seven - yes, 7 - working days to respond. And that was after spending nearly an hour to find an email address on the site [it became a challenge].

And check out the broken image.

Oh, and if you didn't know, The Google Digital Garage is the home of Google's digital marketing training/qualification.

Ho hum

Now what was I supposed to remember to do this week ...

... says the IT person.

D'oh ... that was it