Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Saturday, March 17, 2018

Adidas: can I introduce you to segmentation ...

Forget digital. Forget programmatic. Forget artificial intelligence.

I got this ad in an email...


A) The only thing I have bought from adidas is from their 'classic' range.

B) What makes adidas think I'm in the target segment for this product anyway?

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