Thursday, March 22, 2007

bait-and-switch practice

'Escape for Easter with Opodo from £75' said the email's subject line. So I clicked on the link to the landing page and had a scan. My wife keeps saying she wants to go back to New York, so I clicked on the 'from £482' listing.

Now I do know that the 'from ...' holidays are always flying at strange times on unpopular days and the hotels are a bit iffy and no where near the city centre ... but on the resulting page the cheapest deal was £667.40.

File this one under (a) bad practice, (b) very poor marketing [am I likely to bother even opening future Opodo emails?] and, (c) borderline illeg
al practice.

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