Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Thursday, March 15, 2007

better practice

On my blog of Feb 20th I criticised KLM for sending me emails with details of discounted flights from London. Well, in a similar email received today, I noticed a small message asking if I wanted to "change local airport". Has this always been there? Not sure - I think I would have seen it before had it been there, though it is pretty small [see below]. And I am a 'Flying Blue' member - shouldn't it part of my email permission sign-up details. Whatever, I've changed my local airport - I'll let you know if it makes any difference. Watch this space.



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