oh-dear-it's-KLM-again bad practice

In my email in-box today - this email from KLM. It sure makes a tempting offer - for whatever it is that's on offer. And isn't it aesthetically pleasing? [as Homer * would say - "hello: sarcasm"].


Oh and by the way, the URL which goes off the page [as indicated by my red arrow] is actually 180 characters long. Snappy huh?

* Simpson, not the Greek philosopher.