Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Thursday, March 8, 2007

good-practice-spoiled-by-sloppy practice

After I entered the competition [see below] I was presented with a ‘close’ screen that invited me to follow a link to read about the destination of the competition prize. No problem with that – good marketing practice. If the techies had entered the destination URL properly it would have been even better.







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