Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Tuesday, March 20, 2007

foot-shooting practice II - the sequel

The newsletter featured in the previous entry was fowarded to me, and I signed myself up for it. Sadly the use-us-we-are-the-experts foot-shooting continued with the confirmation email. This is how it appeared in my email in-box.

Just in case you weren't aware - the two most important elements of an email that help convince the receiver that the email is not spam are (a) the subject, and (b) the sender. There is no subject and the sender - cheetahmail.com - is unkown to me. It actually looks more like spam than spam does.

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