Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Friday, October 30, 2009

informal needn't be scary

It won't work for all organizations, but a bit of humour can help your marketing communications be better received by the target audience. This example is from self-publishers, Lulu - with the halloween offer using the coupon code BOO. Nice.

Update: this is obviously an ongoing strategy, here's one from December '09:

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