It is a fundamental of marketing that to be successful, any promotion must be appealing to the potential customer. As I have said many times - online is no different. So when I got this email I asked myself; "who will be interested in this offer?" I would have to be travelling this week [I received the email on Saturday the 14th], but surely, if I have a trip planned, I'd already have booked my hotel? Plus, Thursday isn't included in the deal. And the deal isn't available on Thursday night. Oh, and the small print under this ad says; 'All rates are subject to availability at the time of booking and may not be available at every hotel every night'. Or what if I had already booked with Travelodge and had paid a higher price?
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