Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Saturday, December 17, 2011

not that ... but this

For reasons I won't go into I was looking for an early Toyota MR2 - that is, a Mk1 [Mark One] MR2. Amongst the pages that appeared after a search was this one from Kelkoo.


You will note that it is for a different car.

So who decided that Kelkoo's on-site search should present this return - and why?  OK, so I worked in sales and I know that if a customers asked for a black shirt and if you don't stock them you might suggest a dark blue or dark brown one and maybe the customer will take a look at them. But this is not a shopping experience, it is a specific search for a specific product. Ho humm.

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