Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Thursday, October 20, 2016

Content marketing shows its age

Online newspapers are now little more than blocks of ads extolling us to read about the '7 most ... ' - or something similar.

On such a site I came across this 'news' story ... only it's a couple of years old. 

Note also the two poor examples of advertising. Yes, they are for cars - but nothing like the car in the ad, and so unlikely to have been of any interest to folk who chose to look at the article about the sports car.

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