Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Thursday, February 21, 2019

This data-driven marketing really works ...

... errr, think again.

 Check out this message I got in an email this morning.


It's for a theatre I've never been to in a town I've never visited. Which is bad enough in itself, but it is in Tunbridge Wells, which Google Maps tells me is 309 miles and a journey of five and a half hours away.
Posted by Alan Charlesworth at 8:56 AM

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