Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Thursday, September 25, 2025

TickTok ... really?

At a social do over weekend I met guy who worked in procurement for a manufacturer that supplied components to the auto industry. His team bought the stuff – from manufacturing machinery to steel to nuts and bolts – to make those component. A few beers in, I asked if he used TikTok to find new suppliers.

He just glared at me for a while ... then burst out laughing and said ‘you nearly had me going there’. He then retired to the bar shaking his head muttering something like ‘feckin Tik-feckin-Tok’.

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